The largest augmented reality installment on the Facebook platform is live in the heart of Downtown Dallas. The back of the Downtown YMCA building (601 N. Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ mural, featuring Dennis Smith Jr. Fans who wish to see the augmented reality are instructed to go to Mavs.com/AR for details and get access to the Facebook filter. When activated, Dennis Smith Jr. is brought to life for a larger-than-life dunk in augmented reality.
“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks.
The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through December and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.
Check out the teaser for the animation now at mavs.com/AR.
You don’t even KNOW! 🤯
The Dallas Mavs have awaken the largest augmented reality wallscape ever! Check out https://t.co/l92dLifZZV & GET IN THE ACTION! #MavsAR https://t.co/KKjcSKnAhF
— Dallas Mavericks (@dallasmavs) October 19, 2018
ABOUT GROOVE JONES: Groove Jones is an award-winning creative and technology studio that specializes in developing immersive Virtual Reality and Augmented Reality experiences for big brands. The team has a proven track record of delivering amazing digital experiences for a client roster that includes AT&T, Intel, Lexus, MasterCard, McDonald’s, Nestle and Samsung. For more information visit groovejones.com
Also see: White Mavs CAN Jump
You must be logged in to post a comment Login
You must log in to post a comment.