The back of the YMCA building (601 N Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ mural of Luka Dončić performing his unique step back jumper. Fans are directed to Mavs.com/AR to access instructions and once activated, Dončić is brought to life for the larger than life Luka magic show. At the conclusion of the video, fans are then invited to participate in the Luka Step Back Challenge, where MFFLs can post their best step back move for a chance to win a signed Luka Dončić jersey and to meet him.

“The Mavs are so proud to be able to give the fans an innovative and cutting-edge experience using augmented reality to bring Luka Magic to life in the heart of Downtown Dallas. We strive to interact with MFFLs both on and off the court and are excited to see our fans’ best Luka impersonations as part of the challenge. Go Mavs!” -Jerome Elenez, CMO of the Dallas Mavericks

The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through March 15th and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.

For more information on the wallscape and Step Back Challenge, please visit Mavs.com/AR.

ABOUT GROOVE JONES:  Groove Jones is an award-winning creative and technology studio that specializes in developing immersive Virtual Reality and Augmented Reality experiences for big brands. The team has a proven track record of delivering amazing digital experiences for a client roster that includes AT&T, Intel, Lexus, MasterCard, McDonald’s, Nestle and Samsung. For more information visit – https://www.groovejones.com