It’s been four years since Dak Prescott took over as starting quarterback for the America’s Team. Fans adore him, his peers respect him and Jerry Jones has certainly shown intensions of building a team around No.4, similarly as he had done for predecessor Tony Romo.  

The Dallas Cowboys brand contently revolves around the star QB, but the front office has continually delayed coming to terms on a long-term contract with Prescott. Interestingly enough, Prescott’s patience through it all has already payed off in more ways than any of us had calculated. 

Jerry Jones is so committed to keeping Dak Prescott as the team’s QB that he just compared him to his son, Cowboys VP Stephen Jones: “(I feel) the same I feel about Stephen. There’s no going forward without Stephen or one of your family members. You got to figure it out.”

— Jon Machota (@jonmachota) February 27, 2020

Back in 2017, Carolina Panthers quarterback Cam Newton lost his sponsorship deal with Dannon after making what the company called “sexist” remarks toward a female reporter. That same day the popular yogurt brand immediately signed Prescott to a shiny, new endorsement contract.

Rightfully so, waves of angry tweets and opinionated articles slamming Newton flooded social media, all the while there was a separate story brewing that was silently making a significant impact through the cracks.  

Prescott, who is considerably one of the most respectful, poised young athletes around, is the golden child for contract endorsements. The simple fact that he plays quarterback for the most valuable sports franchise only adds to Prescott’s inherited charm and public representation. 

With new Dannon deal, sponsors will pay Dak Prescott about $3 million this year, five times what Cowboys will ($540,000), per @darrenrovell.

— Adam Schefter (@AdamSchefter) October 8, 2017

Dannon became Prescott’s 11th endorsement deal. His partnership list includes AT&T, Adidas, Beats by Dre, Campbell’s Chunky Soup, Direct TV, Keurig, Pepsi, 7-Eleven, Panini, Tostitos, Panini America, New Era Caps and Nicholas Air.

Additionally, Prescott has taken out loss-of-value and disability insurance policies to protect him in the event of a severe football injury. His current endorsement deals plus insurance policies are estimated to be worth more than $50 million, according to ESPN. All while still patiently waiting on a lucrative contract from the Cowboys. 

We’re talking huge household brands, folks. So what exactly is it about this young man that makes him the perfect athlete for companies to trust?

Aside from having a mishap during his sophomore year at Mississippi State University, Prescott has proven outstanding character off the field. He’s a safe choice. He isn’t a risk, as one might say about teammate Ezekiel Elliott.

Prescott has been public about his past/present relationship with his late mother and the world has seen a side of him that is greater than the game of football. His transparency is inviting not only for fans around the world but also for brands and companies who value these qualities when looking to create concrete partnerships. 

Dak Prescott is a reputable young man who is easy to root for and at the end of the day that’s really all there is to it.